The Creative Effectiveness Lions celebrate the measurable impact of creative work.
Entries into this Lion will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives and how it generated positive customer outcomes and drove sustainable business impact over time.
A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.
To be eligible your work must have won or been shortlisted at Cannes Lions in 2019, 2020 or 2021.
The same piece of work can be entered up to four times in Creative Effectiveness. However, the same piece of work may only be entered once in ‘A. Creative Effectiveness: Sectors’.