Entries will need to demonstrate an inspiring and innovative implementation of media ideas; work which is enhanced and amplified by a game-changing channel strategy.
A number of criteria will be considered during judging and weighted as follows: 20% insight and idea, 30% media strategy and targeting; 30% media execution; 20% impact and results.
The same piece of work can be entered up to four times in Media. However, the same piece of work may only be entered once in ‘A. Media: Sectors’.