The Young Lions Marketers Competition

Original, engaging creative work starts with a strong brief. This is a chance to go head-to-head against fellow brand marketers. You have 24 hours to create a product/service relevant to your company in order to answer our client’s brief.

How does it work?

  • Contact your rep to find out about local competitions
  • Compete in your local competition
  • Win your local competition!
  • Travel to Cannes Lions
  • Compete and earn your place on stage at Cannes Lions 2020

The challenge

After a briefing from a charity or NGO, you'll have 24 hours to build a creative brief. It'll need to perfectly capture information about the product or service, the client organisation and its aims, and the specific goals of the campaign – the kind that will clearly act as a creative springboard for an agency. This will be judged by a selection of industry experts before the winner is crowned live at the festival.

Who is it for?

  • Marketing managers
  • Brand managers
  • Category/product managers
  • Client services managers
  • Channel marketing managers


  • Winner of local competition
  • Working for a brand
  • Aged 30 or under

"I wish I could live at a never ending Cannes Lions Festival. The whole thing, including the Young Lions Competitions, is amazing."

Daniel Zaldumbide, Maruri Grey Ecuador

Apply for the competition via your festival rep

Find your Local representative