The Young Lions Media Competition

We're challenging the brightest professional minds working in media agencies to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge in only 24 hours.

How does it work?

  • Contact your rep to find out about local competitions
  • Compete in your local competition
  • Win your local competition!
  • Travel to Cannes Lions
  • Compete and earn your place on stage at Cannes Lions 2020

The challenge

After a briefing from a charity or NGO, you'll have 24 hours to demonstrate how to create 'Consumer Engagement' and exploit the value of emerging media with consumer insights to drive effective communication strategies. You'll need to show how your stategic idea would work across channels to craft a compelling communications strategy that will be judged by a selection of industry experts before the winner is crowned live at the festival.

Who is it for?

  • Media planners
  • Media strategists
  • Media buyers
  • Media managers


  • Winner of local competition
  • Aged 30 or under

"All the people you meet are as passionate about this as you are and you get to share stories and moments with incredible people from all around the world.."

Daniel Zaldumbide, Maruri Grey Ecuador

Apply for the competition via your festival rep

Find your Local representative