The Young Lions PR Competition

Calling all PR professionals! It's time to create an innovative PR strategy that lands in just 24 hours. Show the whole creative communications industry your skills.

ICCO is proud to again be sponsoring the Young Lions PR Competition.

How does it work?

  • Contact your rep to find out about local competitions
  • Compete in your local competition
  • Win your local competition!
  • Travel to Cannes Lions
  • Compete and earn your place on stage at Cannes Lions 2020

The challenge

You'll be briefed by a charity or NGO about their PR situation. Then you'll have just 24 hours to shape a PR strategy that demonstrates your creative process, showing how the idea would connect with the organisation's brand values, how it engages with the public and builds relations with relevant stakeholders. This will be judged by a selection of industry experts before the winner is crowned live at the festival.

Who is it for?

  • Publicists
  • PR specialists
  • Social media managers
  • Copywriters


  • Winner of local competition
  • Aged 30 or under

Apply for the competition via your festival rep

Find your Local representative