D2C brand founders, classic companies undergoing transformation, marketers from disruptive high-growth start-ups, creatives from across the new ecosystem, and future-defining thinkers are among the first speakers named for the 66th International Festival of Creativity.
The founders of disruptive luggage company Away, mattress firm Casper and contact lens retailer Hubble are just three of the D2C challengers confirmed for Cannes Lions.
Jen Rubio, Philip Krim and Jesse Horwitz will join marketers from disruptive up-starts like HelloFresh and Farfetch to explore how new players are thinking about communications differently.
In addition, a double Academy Award winner will be making an appearance. Dr Mark Sagar is the CEO and Co-founder of Soul Machines. He was involved with the creation of technology for the digital characters in blockbusters such Avatar, King Kong, and Spiderman 2. He'll be joined by some of the world's most innovative thinkers, including Tracey Follows from Futuremade, Adobe's Jamie Myrold, Chinese tech community GeekPark and incubator founder Bessie Lee. Together they'll explore what the future of society might look like and where communications sit.
Some of the world's biggest brands will also be represented on stage. Marketers from Mercedes-Benz, OneMain Financial and P&G will all discuss how their companies are dealing with disruption and transforming for the modern world. Finally, we've confirmed award-winning creatives from Accenture Interactive and ServicePlan.