New Episode of Cannes Lions Podcast released

In episode 3, Philip Thomas asks how brands can earn the right to be authentically part of culture? 

Should brands leave making the world a better place to politicians, NGOs and the UN?

Philip takes a moment to explore whether brands should "do good" with SY Lau, Senior Executive Vice President, Chairman of Group Marketing and Global Branding at Tencent, P&G's Chief Brand Officer Marc Pritchard, Patagonia Marketing Director, Europe, Alex Weller, Michelle Melendez, Senior Director of Global Philanthropy at Global Citizen, and Gustavo Lauria, the CCO of We Believers.

Explore the rest of the Series