Original research from Cannes Lions and Raconteur reveals what's top of mind for marketers in 2020

We talked to our community to find out more about this year’s top priorities and published our findings in a piece of original research.

We interviewed more than 100 leading Chief Marketing Officers, Chief Creative Officers, brand leaders, strategists and CEOs to find out what matters most to our global community in the year ahead.

We used these conversations to understand more about the questions you need answered this year at Cannes Lions and defined the eight themes that will shape our content programme for 2020. On stage at this year’s Festival, we’ll bring you the solutions you need to address your biggest challenges across these eight all-important areas.

“All the different points of interaction with the brand are part of the brand experience and the brand owner has to have ownership of this and define the brand experience journey.”
Jay Pattisall, Principal Analyst, Forrester [from ‘The Cost Of Losing Creativity’ 2019]

In a piece of research produced in partnership with Raconteur, we’ve distilled what we learnt from our extensive conversations down into the key data and headline insights. A newly-released infographic tells the story behind the topics that are top of mind in 2020, with findings including:

  • 2 out of 3 marketers see their brand as a critical driver of behaviour for prospects and, to an even greater degree, for existing customers.
  • 1 in 3 consumers will walk away from a brand they love after just one bad experience.
  • 60% of marketing leaders report pressure from the CEO or Board to prove the value of marketing.

Take a look at our findings


Get a sense of what's in the infographic