Inside Creative Capabilities: a new white paper from Cannes Lions

Our new Deep Dive Report investigates a key issue that has emerged during our research for Cannes Lions 2019: the need to develop and grow organisational creative capabilities.

We investigate why brands are bringing creativity in-house, how agencies are responding and what new technology will mean for the sector in the future.

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  • Interviews from brand leaders Anheuser-Busch, Verizon, Oatly and Specsavers
  • Commentary from creatives at TBWA, Publicis Emil and Wunderman
  • Three new video interviews from the creative team at the BBC
  • In-depth analysis from leading marketing consultant Cinzia Morelli-Verhoog
  • Five key takeaways for anyone looking to improve organisational creative capabilities
  • A new article from Adobe's Scott Belsky about how to future-proof creativity

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